Strengths Based Marketing & Advertising

Strengths Based Marketing & Advertising: The 34 Talent Themes And Why They Buy

For decades we have researched the psychology of the buying process.

Dr. Gallup was a bottomless well of information. He understood how people react to different types of advertising. Now is the time to harness the power of his teachings to grow your business. The thought of using the 34 talent themes found in the book StrengthsFinder 2.o and the Clifton StrengthsFinder® to create a targeted marketing message, has some strengths enthusiasts grinding their teeth in disapproval.

I for one view this information as the most accurate and insightful sales tool in existence. Everyone makes a purchase decision based on either the feedback they receive from others, informative marketing materials, a desire to fit in, the perception of an elevated social status, a trustworthiness of the brand, or memories of positive past experiences.

These motivators have already proven themselves powerful when highlighted through focused and well-crafted marketing and advertising.



Andy Sokolovich of does not claim to be employed by, affiliated with, or sponsored by Gallup. All non-Gallup information contained herein has not been approved and is not sanctioned or endorsed by Gallup in any way. Opinions, views and interpretations of StrengthsFinder are solely the beliefs of  Andy Sokolovich. StrengthsFinder® is a registered trademark of Gallup.



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About The WOO Warrior

Andy is a GALLUP-Certified Strengths Coach, and the owner of UnleashStrengths. He lives with his wife, Marlana, and two children, Adelyn & Drew, in the small Midwest town of Clinton, Iowa. he can be reached at [email protected] View all posts by The WOO Warrior


1 Comment(s)

  1. December 11, 2014 at 6:13 AM

    Thank you! I am going to chew on it during December 🙂

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